ABOUT ME

Since tossing my graduation cap in 2013, I've explored different industries and career lanes — from public relations to traditional media, to agency media buying, to finally, creative strategy. It's been a colorful journey, and I wouldn't change a thing.

I'm the person sales calls when a client needs more than a media plan.

After 11+ years building integrated campaigns across entertainment, media, beauty, and auto — first on the buy side at Zenith and Wavemaker, then on the strategy and marketing side at Condé Nast and Hello Sunshine — I've developed something genuinely rare: fluency in both worlds. I understand what clients need, what a sales team is trying to close, and how to build the creative strategy that gets everyone there.

At Condé Nast, where I was named Commercial Marketer of the Year, I was described as "sales's secret weapon" — the person who found the angle no one else saw and was unwilling to leave a deal on the table. I built campaigns that drove measurable sales impact for Toyota, conceived the first-ever GQ x ESPN NBA Finals partnership, and grew category revenue year over year through relationships built on trust and work worth coming back to.

At Hello Sunshine, I've taken that same instinct into the world of women's storytelling. I originated Sunnie Reads — Hello Sunshine's first Gen Z digital book club — contributing to a Cannes Lions Bronze for Creative Strategy in 2025. I've secured multi-year brand renewals by building activations that actually move people. I concepted Bricks & Books (Reese's Book Club x LEGO), which delivered 19M+ impressions and 3x engagement benchmark.

What makes me effective isn't just the frameworks or the cross-functional fluency. It's genuine curiosity — about people, culture, and what makes an audience feel seen. I have high pattern recognition for where culture is going, and a track record of turning those instincts into campaigns that perform.